The marketing master Jay Abraham talks about avoiding the one tent pole marketing approach. That is where you have a single pole holding up your entire company. If something happens to that pole, your entire company could cave in. Even though this seems logical, in contracting this is the exact way that most companies handle Read More »

Pay-per-click advertising online is a tricky business, as anyone who has tried to manage an account knows. But so is hiring a company to do it. Either way, there is a lot of danger of money ill spent and time wasted. If they do not want to handle the account personally, small business people really Read More »

By: Aaron Santas   It doesn’t matter what business you are in, there is no better lead than a repeat or referral client. But strangely enough, most residential home services companies focus on the “Magic Bullet” to attract new clients and leads. They spend thousands of dollars on Pay Per Click and SEO campaigns, direct Read More »

Anyone can post a review about a company’s products or services. They don’t have to say whether they are a customer of the company. And reviews count. According to a survey by Cone Communications, up to 80 percent of buyers say they change their minds based on reviews. It’s no wonder that some businesses have Read More »

Do you know what it takes to be a leader? There are many qualities that make up a leader as well as the individual qualities of each person. So you would like some more information on how to promote better leadership skills. Consider the following helpful advice for learning how to become a better leader. Read More »

The tips here will guide you as you work to become a better leader. Here, you’re going to learn what you can do to be in charge of a team and how you can be there for those that need you. Everyone has to lead at some point in life. If you’re trying to make Read More »